South By Southwest is a phenomenon. After my first visit last year, I’ve stopped thinking of it as just a big music thing in Austin, Texas (silly me). This year, I’m speaking on two panels as part of the Interactive Festival part of SxSW. I’m chairing one of these panels.

On Sunday at 5PM, I’m speaking on a panel called “How To Get your Company to Embrace Mashup Culture.” Kevin Lawver’s got Alla Gringaus (from Time Inc.), Steve Chipman (of WIM fame and SlayerOffice fame), Greg Cypes (Mr. OpenAIM) and myself talking about some of the things we did at AOL to usher in a wave of cool zeitgeisty stuff. I’m excited to talk about the cool things AOL’s engineers did with OpenID, amongst other things.

Then on Tuesday at 10AM I chair a panel I’m really excited about called Browser Wars Retrospective: Past, Present, and Future Battlefields. My panelists are Brendan Eich (who invented JavaScript and is CTO of Mozilla), Charles McCathieNevile (Standards maven at Opera Software and W3C titan), and Chris Wilson (who’s worked on every version of Internet Explorer that I can remember at Microsoft, and on Microsoft’s Avalon stuff). I want to use this panel to discuss some of the same battlefronts that seem to have occurred in the past. One such clash is that of proprietary formats versus open standards of various flavors. The panel description says it well enough — where’s the Web content model really going? The speakers lived the browser wars of the past. I’m going to goad them to talk about their visions for the future of the Web.

(Cross-posted from dev.aol.com)